The Jordan Brand is looking for a path to innovation. Although most of its collections are related to vintage products. But the Jordan brand is making unremitting efforts to create new running shoes and deliver information to ensure the brand’s position. They think that Michael Jordan is a historical figure, not a direct idol. There is a clear focus on expanding Jordan’s range, which is why you see his logo, the Paris Saint Germain football kit, the Michigan Wolverine jersey, and the hip-hop superstar Travis Scott’s footwear.
As for Jordan footwear, its goal is to continue to compare with its predecessor. Starting with Nike Air Jordan 31, the Jordan creative team chose to improve by injecting elements of the past. Specifically, it is a senior member from 30. This means that the expectations of Jordan 33 have been two years, just because it is one of the greatest sports shoes of all time, and the result is what we expect.
Nike Air Jordan 33 XXXIII Shoes Are Popular With Young People
The first thing to say is that I am very pleased that the Jordan 33 is characterized by no Flyknit or elephant motifs. In a way, both are expected to appear. Because Jordan 32 uses materials and colors, like gray/black, and the pattern is similar to AJ3. The elements of Air Jordan 3 certainly exist, but the designer and the Jordan design team did an excellent job of injecting its character, but not letting it dominate everything. Jordan 31 looks like Jordan 1, and Air Jordan 32 is very similar to Jordan 2. On the other hand, the Air Jordan 33 XXXIII is a unique shoe, thanks to the subtle application of Jordan’s 3 details. Oversized tongue with flying man logo, fender on heel and forefoot. In addition, the structure of the toe box is impressive, which is reminiscent of the 1988 model. But my personal favorite is the area below the circular window, which reveals the FastFit mechanism.
This year, the new Jordan launched a performance innovation not seen in the industry. As we all know, this is the new FastFit technology, so that the Air Jordan XXXIII has no shoelaces at all. Once your foot is locked in the shoe, pull the black rope and activate the FastFit system. It will lock into a true one-to-one fit to your feet. As mentioned earlier, you can see that the FastFit mechanism will pass through the circular window under your feet when it starts. To loosen, just pull a yellow line or a black line. All of these features are presented through information design rather than simply.
The theme of the Air Jordan 33’s overhang “space flight” is also evident in the design of the shoe. It looks like a shoe that walks on the moon, it feels great and is very stylish. Unpack the seams and see moving parts, even gold foil. It has the beauty of space travel, while at the same time reaching the current trend of deconstruction. What’s more, this design uses a red outline to highlight the zoom air pocket on the forefoot and heel. The lines of the shoes have a good texture of grip, but if you fold them, the number “33” will be displayed. From a design perspective, the 33 model is one of the best air Jordan shoes since the 21st century.
In the launch event, the first pair of shoes that really debuted was Jordan’s top collection. The model was originally leaked by a Jordan employee earlier this summer. Nike’s reactive foam technology shows the world a new direction for the brand. The upper part of the shoe contains a translucent stitching area, while the lower part of the shoe is the structure of the Air Jordan 1 Flyknit. The perfect design element exists in the heel and the place where the ankle is filled, making it look more refined. The cushioning performance of the shoes is also quite excellent, this is really an incredible pair of Nike Trainers.
If Tom designed a pair of Jordan shoes, you will have the urge to buy it. These shoes use a reactive foam cushion and a highly tough tread. The surface of the shoe is varied and colorful, but my most attractive areas are the black trim area and the opaque rubber outsole. And there are many other great things, which makes this pair of shoes worth the money.
As mentioned above, it is a kind of casual sports shoes. This is where the Jordan brand is rarely involved because their new products are designed for performance. But maintaining core performance is not a practical approach, as most sports shoes are casually worn. Pay attention to the performance of Nike Trainers, but also pay attention to the beauty of shoes.
The color of the New Air Jordan XXXIII is no longer monotonous white or black. In addition, they have a high-end look and superior performance. It is not difficult to understand why their release will be expected by the public.